Google, Instagram and Facebook new Updates

Google Merchant Center to deliver real-time search results

Google Merchant Center is a tool and central dashboard where online retailers can upload store and product data and manage the appearance of their e-commerce products. Perhaps its biggest benefit is that the feed is uploaded directly to Google in real-time, ensuring that all information displayed is accurate at the time of a given search.

Google also stated that product data would be ranked based only on relevance to users’ queries. We can assume that it will be treated similarly to rich results by choosing information to display that it believes is best suited to each user and query (based on search history, location, etc.).

This change is great news for online retailers and highlights two major departures from the previous version of the merchant center:

1) Retailers no longer need an AdWords account to upload product information 

2) There’s no cost associated with it 

For any brands looking to add relevant information to their listings without running a shopping campaign, this is the way to do it. 

The expansion is starting in the U.S. with support for other countries coming later in the year.

Also Read : WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESS 

The Latest Updates & Features on Facebook 

1) Facebook Admins Can Respond to Instagram Messages Through Inbox

2) New guidelines about adding members to your group.

3) Expansion of subscription groups, which has been rolled out to more partners.

Also Read : DIGITAL MARKETING: THE NEW NEMESIS OF OLD SCHOOL MARKETING 

The Latest Updates & Features on Instagram 

1) Polling on Instagram Stories with the Emoji Slider Sticker

2) Share a Song from Spotify on Your Instagram Stories

3) Updates to DM for Business Accounts

4) Quick Reply Messages

5) Action Buttons - Just like Facebook, a business account can now include an Action Button to their profile such as “Reserve Now”, “Contact Us”, “Buy Tickets”, etc.

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