Facebook Brings Premium Ads for Video Advertisers

Facebook, the social media giant is said to be in spree to offer multiple monetization opportunities to advertisers on its platform. Now, the social juggernaut is rolling out a premium ad program called Showcase

Advertisers that will subscribe the ad formats in ‘Showcase’ will be able to Ads bought through Showcase show up in Facebook Watch. To note, Facebook Watch is exclusive and top tier place for original and publisher content on this social networking platform.

You can also see Showcase ads video content in the newsfeed and Facebook pages as well.

In-Stream Reserve:

These are the ads that usually appear either mid-roll or pre-roll. Advertisers can buy these exclusive ad placements in advance. They are available at a fix cost and are delivered to in-target audiences verified by Nielsen.

In-Stream Reserve Categories:

‘In-Stream Reserve categories’ include all the features of In-Stream Reserve. The content enables advertisers to target and outreach people within contextually relevant content. The content topics and niche that come under Categories include sports, fashion/beauty, entertainment, food, and news.

Sponsorships:

With Sponsorships, Advertisers can be the exclusive sponsor of a program for US viewers. It gives advertisers the opportunity to place their ads in specific shows they are interested to associate the ads with.

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