What Google Updated this Month : Check it Now
Nowadays, Google is continuously making changes in its platforms and making hundreds of changes to search result pages. We all are now afraid with the changes in Google because it directly affects our ranking or marketing strategy. Google made changes in its ads platform, its search pages, its GMB listing and in its attributes. Now we are here with the latest Google updates.
List of Google updates we are sharing with you :
1. Google Says Goodbye to the Old Search Console.
2. Google Makes Changes to GMB Listings With Distance-Based Service Areas.
3. Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes.
4. Google Ads to Remove Average Position Metric on September 30.
Google Said Goodbye to the Old Search Console
Google is officially removed the old version of Search Console. Users who try to access the old version will be redirected to relevant pages in the new Search Console. Few tools and features are available from old version.
The Search Console team is working on a replacement strategy for those items given below :
1. Remove URLs tool
2. Crawl stats report
3. Robots.txt testing tool
4. URL Parameters tool
5. International targeting
6. Google analytics association
7. Data highlighter tool
8. Messages report
9. Crawl rate settings
10. Email preferences
11. Web tools
Google is continuously working to making the above tools and reports available in the new Search Console and here we are waiting for those updates to see in new version..
Google Made Changes to GMB Listings With Distance-Based Service Areas
Google applied changes to GMB Listings With Distance-Based Service Areas. This was not the sudden change, Google has been in the process of phasing out distance-based service areas since last year.
By this update, service-area businesses that currently based on a distance will be automatically converted to the closest named areas.
Manager of GMB listing can now provide a new service area based on city, ZIP code, or other areas.
This change is good for businesses that do not serve customers at their physical location. But from this change Google ensure that your listing still shows up in the area where you serve customers.
Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes
Google announced the nofollow link attribute and introduced additional attributes to help Google understand the nature of links. Google also gave an updated statement on the use of the nofollow attribute.
Google released two new link attributes.
These attributes are ‘sponsored’ and ‘ugc’.
Previously nofollow links were treated as a directive. After this update, for ranking purposes, Google is treating nofollow as a hint.
Google said :
All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search.
We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”
Google will decide whether to use the link for ranking purposes or not. This change impacts on-page SEO, content marketing, link building and link spam.
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30.
Since February Google had plans to remove the average position metric, but we didn’t have an exact date until now.
“starting” September 30, Average position metric will be gradually removed from peoples’ accounts, by this following features will also be disabled:
1. Rules using average position
2. Custom columns using average position
3. Saved reports that filter on average position
4. Saved filters with average position
At the place of average position now Google introducing two new metrics that provide a clearer view of where ads actually appear in a SERP.
Those metrics include absolute top impression and top impression.
Absolute top refers to the very first position in SERP, while a top impression refers to any position within the top set of paid listings.
These are the Google updates that will affect our marketing strategy and also all digital marketers are now changing their strategies on the basis of Google updates. Now we will see what else Google will update in the coming days and months.
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