How Instagram Algorithm Works and How to Survive It?

Before investing budget and efforts into Instagram marketing, a marketer should understand how actually the Instagram algorithm works. On the basis of its intelligently coded algorithm, Instagram decides which content to show up in the news feed and which one to ignore.

Other metrics that impact how up your post should be in the stream include engagement on prior posts, direct shares, and Instagram Stories. 

Instagram’s algorithm hadn’t been that complicated earlier, but was pretty straightforward. Years back when Instagram was in its infancy, its posts were ordered chronologically, regardless of the engagement. 

A. Your relationship with the person: If a user regularly comments and likes your posts, it indicates that the person has a stronger relationship with you. Sensing this Instagram will make sure you keep seeing this person’s post. 

B. Likes and comments: Instagram’s new algorithm considers likes and comments earned on a picture to decide whether a post should be appearing in your news feed or not. 

C. Direct shares: If a user shares posts to his friends and circle, it indicates that he really likes those posts. Thus, Instagram shows him more in the news feed. 

D. Profile Searches: If you likely to search someone’s profile now and then, Instagram thinks that you want to see this person’s post. 

It’s not that complicated to generate engagement on your Instagram posts. Here are a few tips that would help you to hit the bull’s eye: 

Create posts that create a value add and generate engagement. Keep creating Instagram stories. If these stories receive traction from the audience in the form of story replay, comments or shares, Instagram will prefer your posts in the news feeds.

Also Read : Facebook Brings Premium Ads for Video Advertisers

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