Rather than Boring SEO Just Plan Different for Higher Search Rankings in 2019

It’s time to take our annual look at what’s ahead for SEO professionals in 2019.

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019?

For most marketers the process is not as complex. Time is an issue and weekly tracking makes you guess, second guess, pray, cross your fingers, and read a few blogs to get the latest SEO tips, tricks and trends. Professional SEO Services Indore can help you to increase leads and high quality website visits. Your content marketing plan needs help. And you’re sick of seeing your competitor’s name above yours when you search your best keywords on Google. Sound about right?

If you’re struggling to get to page one on Google or working tirelessly to stay there, you’re not alone.

If you’re one of the 99-percenters, who struggle to get to or stay on page one — take these actionable steps, and let organic SEO take its course.

1. Understand SEO in its simplest form.

Strip out all the SEO tactics and think about why you’re doing what you’re doing, and more importantly, why Google is doing what it’s doing. 

2. Listen to how your customers speak, then speak their language. 

Understand what questions they’re asking, how they’re asking, what their needs are, and what keeps them up at night. Your company is already solving their problems and fulfilling their needs or you wouldn’t be in business, right? Translate this on your website.

3. Provide insanely useful content.

Content means more than just your blog. Content covers video, articles, webinars, live chat, lists, how-to guides, and much more. Content should be provided on your site and across the web on channels where your prospects hang out. You can hire a SEO services Indore for different content types to answer your client questions and understand their obstacles and provide solutions.

4. Give your website a check-up. 

Look under the hood. If you don’t have your page titles, URLs, image tags (alt-tags), and Meta descriptions (yes, they matter) in place, you’re doing your SEO a disservice. These on-page SEO factors affect your individual page rank in search results. SEO Services Company Indore offers search engine optimization services to businesses to help them improve their visibility online. 

5. Check out who’s linking back to you.

If no one is linking to you, why should Google? Backlinks (links from other sites back to yours) can be golden, especially if they’re from sites that Google respects. On the other hand, links that Google recognizes as black hat (unscrupulous search engine optimization tactics) can negatively affect your search engine rankings. The higher the quality of your backlinks, the higher your search rankings. 

6. Get listed!

Company listings (called citations) on local, national and niche directory websites let Google and your prospects know where to find you. Consistent, authoritative, and up-to-date citations create more exposure for your business and improve Google rankings.

7. Create less, promote more.

“Spend 20% of your time creating. Spend the other 80% of your time expanding your reach in different formats and to more channels to reach a wider audience. See who it can help. Reach out to them. Share it on all your networks.” Don’t expect organic SEO to do all the heavy lifting. Let others know you have valuable content to share. Be creative in spreading the word. And remember, Google is watching. 

8. Track your progress.

Time to evaluate all your hard work. Tracking your progress will inform your SEO strategy and marketing tactics for ongoing strategy iterations. Remember to track with a purpose. Not every number matters. These metrics, or KPIs, should be based on your specific business goals. Here are a few of our favorite and most relevant metrics that point specifically to search engine optimization:

1. Keyword rankings 
2. Organic search traffic 
3. Page visits (from organic search) 
4. Time on page 
5. Backlinks 
6. Visits: pages per session 
7. Returning users 
8. Page load speed score 
9. Mobile bounce rate 
10. Conversions 
11. Keyword rankings 
12. Blog visits (from organic search) 
13. Domain Authority and Page Authority 
14. Social likes and shares 

9. Don’t dawdle.

Improvements don’t happen overnight, so the sooner you start the better off you’ll be. Put a plan in place, and use SEO Checklist and SEO Tracking Spreadsheet to shine a light on your path. 

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