Attention Attention Attention : Here are the New Update of Google, Facebook & Instagram
Google Cancels Support for Robots.txt Noindex
Google officially announced that GoogleBot will no longer obey a Robots.txt directive related to indexing. Publishers relying on the robots.txt noindex directive have until September 1, 2019 to remove it and begin using an alternative.
Robots.txt Noindex Unofficial
The reason the noindex robots.txt directive won’t be supported is because it’s not an official directive.
Google has in the past supported this robots.txt directive but this will no longer be the case. Take due notice thereof and govern yourself accordingly.
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims
Facebook updated its news feed algorithm to reduce the reach of posts making sensational or exaggerated health claims.
Facebook is also reducing the reach of posts promoting products or services related to those health claims.
Facebook will determine which posts to reduce by identifying commonly used phrases and predicting which posts might include sensational health claims or promotion of products with health-related claims.
Those individual posts will then be shown lower in the news feed. Facebook is not targeting entire pages with this update.
Top Instagram Updates You Need to Know
Horizontal Video Comes to IGTV
Alright, onto the truly original Instagram updates: horizontal video is now available on IGTV!
Previously, IGTV has only supported full-screen vertical video, which takes up a users’ entire mobile device. Now, horizontal video can be used on the long-form video platform that’s integrated with Instagram.
Traditional landscape videos– which often have aspect ratios of 16:9– of up to 60 minutes long can be uploaded to IGTV.
Users can watch the video in landscape mode, but they also have the option to turn their screen sideways, displaying the video in full-screen mode once again. This landscape-to-full-screen change can happen whenever users turn their phone sideways both in IGTV and in Instagram’s main app.
Branded Content Ads Roll Out
Influencers– or, as Instagram is calling them in their announcement post, “creators”– have played a big role in marketing on the platform for a while now.
Instagram is now taking that one step further with their release of branded content ads, which allow businesses to run ad campaigns from partnered creators to help them reach new audiences in new ways.
Business profiles on Instagram can establish partnerships with specific creators, which can be done under Instagram’s “Advanced Settings.” Brand creators can then enable their business partners to promote their organic posts as part of an ad campaign.
Once they do this, the brand will see the posts in the Ads Manager under the “Existing Post” option, and can then promote it like they would as if it was their own.
The ad campaign will be shown from the creator’s account, but a “paid partnership with (brand name here” will be attached underneath the image below the social proof. This will help capture the attention of users who are already familiar with certain influencers, and may be more effective than if the brand’s name was the one featured at the top of the ad, even though the brand is the one paying.
This is a great system, because it allows brands to be the ones promoting ad campaigns from creators, so they get to control and manage the ad spend, targeting, and other crucial details that impact campaign success.
They’ll also get to see what content from which influencers are helping their businesses most with careful split testing, helping them make better financial investments with creators on the platform moving forward.
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